Lead Designer with 7+ years of expertise driving design, strategy and direction for top-tier Australian and global brands, including The Brag Media, Vinyl Group, CHEP Agency, and retail leaders like Kathmandu and Hand to Hand Store. In my role, I lead cross-functional teams to create cohesive brand and media experiences, from concept to execution. I excel in developing scalable design systems, building compelling brand identities, and managing end-to-end creative campaigns. My focus is on fostering collaboration, driving innovation, and delivering impactful design solutions that engage audiences and elevate brand presence. With a passion for mentoring and guiding design teams, I ensure creative alignment while pushing the boundaries of what design can achieve.