Lead Designer with 7+ years of expertise driving design, strategy and direction for top-tier Australian and global brands, including The Brag Media, Vinyl Group, CHEP Agency, and retail leaders like Kathmandu and Hand to Hand Store. In my role, I lead cross-functional teams to create cohesive brand and media experiences, from concept to execution. I excel in developing scalable design systems, building compelling brand identities, and managing end-to-end creative campaigns. My focus is on fostering collaboration, driving innovation, and delivering impactful design solutions that engage audiences and elevate brand presence. With a passion for mentoring and guiding design teams, I ensure creative alignment while pushing the boundaries of what design can achieve.

When I’m not working, you can find me by the ocean—surfing is both my passion and my way of staying grounded. Living by the sea, I’m deeply connected to the surf community and actively engage in local surf initiatives. I believe in giving back, whether it’s through organizing beach cleanups, supporting surf education programs, or collaborating with surf brands to create sustainable design solutions. My connection to the ocean inspires much of my creative work, influencing my approach to design and the way I collaborate with others.

If you'd like to get in touch, feel free to send me an email, drop me a line via the social links below, or reach out through the contact form. I look forward to connecting with you.