Brae.

Brae Surfboards is an independent hand-shaped surf craft company operating from Bellbrae, located on Victoria's Surfcoast in Australia.

Brae aims to push the boundaries of surfboard design, leveraging their extensive 10+ years of experience in the industry. They sought a brand launch that truly embodies their business identity. Drawing inspiration from the rich local flora and fauna of Bellbrae, myself and creative - Isaac Hood, took cues from the eucalyptus leaf to craft Brae's distinctive brand identity.

We meticulously executed Brae's brand launch, this included screen-printed logos for surfboards, social media animations, captivating website design, business cards, and eye-catching packaging.

Creatives: Josh Pelletti, Isaac Hood

Branding
Motion Design
Art Direction
Packaging
Web Design
eDM
UX / UI