Throughout my career as an integrated designer, I have had the opportunity to engage in directing, selecting, and designing e-commerce photo shoots. In my role at Kathmandu, I took charge of curating these shoots for seasonal products, which involved carefully choosing models from esteemed agencies in Melbourne and Sydney. With attention to detail, we styled the models, selected appropriate backdrops, and created a cohesive aesthetic that all models adhered to. This approach allowed us to create a captivating e-commerce portfolio tailored for the upcoming season.

Additionally, for hero campaign shoots, I collaborated closely with the creative director, pooling our expertise to handpick and style models. Together, we embarked on scouting locations that perfectly aligned with our conceptual vision. This harmonious collaboration resulted in a seamless execution of the shoots, bringing our envisioned concepts to life and capturing the essence of the brand.