eBay
Hypegrails

Things People Love: An Exclusive Fashion Campaign with eBay

Through this campaign, Baker Boy and Keiynan Lonsdale are giving fans a rare opportunity to step into their world of fashion by opening up their wardrobes. Through eBay Hypegrails, the two offer some of their most cherished clothing items, including a standout GCDS tracksuit, stylish Nike sneakers, and a sophisticated Auralee trenchcoat. These pieces, which have graced major red carpets and photoshoots, are now up for grabs on eBay.

This collaboration with eBay not only provides access to these iconic fashion items but also highlights the ease of buying and selling unique pieces on the platform. By participating in this campaign, fans contribute to a more sustainable and circular fashion economy. Baker Boy himself attests to the simplicity of the process: “All we need to do is just upload, list it, and it’s done.”

To delve deeper into the significance of these items and the story behind the campaign, Hypebeast spoke with Baker Boy and Keiynan Lonsdale, aswell as their fashion stylists. Their insights reveal the personal value of these fashion pieces and offer a glimpse into the stylish world of the two famous artists.

Creative Director: Josh Pelletti, Katie Taylor
Creatives: Josh Pelletti

Brand Design
Typography Design
Creative Direction
Art Direction
Video Editing
Motion Design
Print Design
Web Design
Marketing Design
eDM
UX/UI