"Hello Heli R" was Kathmandu's winter campaign for 2023. This campaign primarily focused on Kathmandu's key product for winter, the Heli R Jacket, while also highlighting other new products and their features and benefits.

For this campaign, the creative director and I worked closely to create the overall look and feel, and then meticulously rolled out the design from head to toe. This included transforming the window beds in our flagship stores into captivating displays and crafting animated marketing ads across social media platforms, ensuring a cohesive experience in every aspect.