Sabi, the label, is a consciously-led fashion brand situated on the surfcoast of Victoria, specifically on Wadawurrung country. They specialize in producing handmade clothing and accessories.

Rooted in the ancient philosophy of wabi-sabi, Sabi embodies a deep longing for authenticity and harmony in every design. Meticulous attention to detail is their hallmark, as they create versatile and transeasonal pieces that form a timeless foundation within every wardrobe.

Collaborating closely with Sabi, we embarked on a journey to forge a brand identity that is both bold and striking, while retaining an essence of elegance and modernity. We executed design across all touchpoints, from meticulously crafted packaging and tape, to engaging eDMs, an immersive website, and impactful marketing and social media campaigns.